Product Development

We are an experienced and competent partner who can support you all the way from your idea to its implementation. Developing new products or enhancing existing ones can be based on various different approaches, strategies and objectives. These need to be analysed and defined in order to meet the demands of consumers and the market in general. Trends and tastes are always subject to change, particularly in wines and spirits but also in the beer, coffee and tea sectors.

Developing a new product
  • Sensory analysis
  • Definition of sensory characteristics
  • Sensory analysis in product development (raw materials analysis)
  • Final product development
  • Verification of the result via triangle tests
Conception phase of the idea
  • Definition of the required parameters on the basis of an initial idea
  • Comparison with potential competitive products
  • Definition of sensory characteristics
  • Product finalisation
Product development examples
  • Sasso al Poggio for ALDI SüdSensory
  • Expressi Kaffeekapseln for ALDI Süd
  • Scavi & Ray for MBG
  • Cognac Lhéraud for Lufthansa

With all our experience and know-how,
we always stand for good, dependable product quality.


Contact us now